In part two of our short series on content marketing, Matt and Chris are chatting about email marketing. Is your inbox full of spammy emails you don’t remember subscribing to? Do you spend valuable time from your day deleting a load of crap that’s been sent to you by companies you bought something from once?

Email marketing can be awful. But email marketing can be great. A lot of companies make it awful, but some companies - like Hiut Denim - make it great. If you want to be one of the great ones, we have some tips.