Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold and memorable healthcare brands. They have specific expertise in healthcare technology, employee health and wellness programs, and hospitals and providers. Josh has 15 years of experience building new brands from scratch, refreshing existing brands, and building strategies to bring those brands to life in the market.

In this episode, Josh is joined by A Brave New’s content director, Brad Steinbacher, to discuss how health tech brands can develop distinctive and memorable brand positioning. Brad has more than 15 years of experience creating content for brands across industries with a special focus on healthcare and technology.

What you’ll learn about in this episode:

• The opportunity brand positioning offers for health tech companies, especially startups
• Why brand positioning isn’t always prioritized as it should be
• Why moving beyond just speaking clearly about your product and features is essential
• Real-life examples of brand positioning
• Specific ways to build differentiation with your positioning and visual identity

Additional resources: 

• Josh Dougherty on LinkedIn
• Brad Steinbacher on LinkedIn
• Josh Dougherty’s speaking site
• A Brave New’s Website