Coming up with a constant stream of compelling content to feed social media channels, webpages, emails and so on is definitely one of the biggest challenges faced by business owners.

Enter Stacy Farrell. Stacy has a strong background in creating content strategies for a wide variety of industries including education, aged care, insurance, manufacturing and the not for profit sector. She spends her working week creating and executing marketing strategies that build, grow and ignite SME’s in competitive marketplaces.

In this chat, Stace talks us through what makes compelling content, she provides a heads up on mistakes to avoid with your small business content and runs through the importance of ensuring that your content is optimised for search engine visibility (or SEO). She even shares a case study of an Aged Care provider who was able to achieve some great results by simply focusing on producing some great content marketing.

Join us in the How to do Marketing group in Facebook.

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About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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