How To Name And Brand Your Product (Episode #140)

When it comes to giving your product a name, this is something you want to put some thought into and not just "shoot from the hip". I've had some real doosies for product names. My first product was called "3 Day Money"... which is probably my worst product name of all time. But, even the Blog Monetization Lab itself used to be called "Inner Circle"... then the "VIP". :D What is wrong with these names? Well, in this episode, I boil it down to 3 things to keep in mind with your product names: Brand-ability Communicating the benefit Avoiding Confusions I explain each of these in this episode. I also talk about the exercise you should go through to arrive at an awesome product name. Lastly, I discuss 3 specific followup tasks you should do, both while considering a name, as well as after you've chosen one. Don't take the name of your product lightly. This episode of Coffee Break can help you avoid problems down the road in your marketing.   So let us go in and get into our topic of today... We have already talked about it in several episodes of the show; the process of creating a product. We talked about that in a few different episodes here. Again, you can go view the archives and go back and find that. But we need to talk about naming the product, as well, because what you call the product is an important part of the marketing of the product and it then has something to do with selling it. So we need to discuss how we name it. Do we just name some summary type of title that just kind of says what it is about or do we need to think about some other considerations there? At the end of the day, your product name needs to serve as a brand name for that product. The name of your product needs to be something that can stand alone. It does not mean that it needs to go out and be on a whole separate website or it needs to stand alone from you, but it needs to be able to exist as a brand unto itself. To show you some examples of kind of how I have screwed this up in the past; because I am not going to sit here and tell you that product naming has always been my thing, even to this day this is something that I struggle with. Now, it certainly helps that today, my main offer with my business is the Blog Monetization Lab. So, right now, I only really have one central product and it is fairly well named, actually. But I want to give you a little bit of background into some of the stuff that I kind of pulled in the past and you can kind of see what I am talking about here.