The Business of Authority

How To Name Your Baby


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  • Which is best: using your name or creating a company name for your expertise business (hint: what’s your end game)?
  • How to deal with an unusual, unpronounceable (to your audience) or too-common name.
  • Why your company name matters less than you think (but your URL is gold).
  • Naming your books, products, and services and why that’s different than naming your firm.
  • The non-intuitive question to ask yourself when naming each of your babies.
...more
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The Business of AuthorityBy Jonathan Stark and Rochelle Moulton