Struggling to name your business—or thinking about a rebrand? In this episode, Rachel Barnett shares what she’s learned from naming two of her own businesses, including what worked, what didn’t, and what she’d do differently. She covers common pitfalls to avoid, tips for choosing a name that can grow with you, and why spelling and domain availability really matter. Whether you're brainstorming your first business name or considering a fresh start, this episode is packed with helpful insights (and a few laughs).