What happens when doing your job well puts you in direct conflict with someone else doing theirs?

In this episode of Sustainability Review, we explore “embedded conflict” – a tension built into roles, KPIs and incentives that can quietly stall progress.

Anna Krotova, Sustainability Lead at Picnic and author of How to be a Chief Sustainability Officer, shares how she navigated this firsthand, balancing emissions targets against commercial pressures. The conversation unpacks how to reframe conflict, avoid unproductive stand-offs, and make progress without forcing compromise that leaves everyone dissatisfied.

If you’re working in sustainability – or any role where priorities collide – this is a practical look at how to move forward more effectively.