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How to Navigate the Change from Google AdWords to Google Ads
With more powerful targeting options on Google properties including GDN and YouTube and more sophisticated algorithms for automated bidding, PPC is very different from what it used to be just a few years ago. In this episode of the PPC Show, Anya will chat with Mandy Fitzberger of Atypical Digital about what the 2018 shakeup of Google’s ad lineup means for the future of ad biz.
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With more powerful targeting options on Google properties including GDN and YouTube and more sophisticated algorithms for automated bidding, PPC is very different from what it used to be just a few years ago. In this episode of the PPC Show, Anya will chat with Mandy Fitzberger of Atypical Digital about what the 2018 shakeup of Google’s ad lineup means for the future of ad biz.