The data lake concept is the latest information management fad, but the concept is murky at best. Should you consider a data lake? And if so, how will you use it? This session provides insight on the concept and how to apply it to your organization. • What is a data lake? • How do data lakes provide value to the enterprise? • What are the risks and trade-offs with a data lake deployment? Visit http://eod.gartner.com/event/mdm9 to view more recorded sessions from Gartner’s Enterprise Information & Master Data Management Summit, 2015.