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Negotiation, it’s such a combination of art and science. We negotiate every day, but it’s never easy to do it well. It’s particularly hard in real estate, because home purchases are big purchases. If it’s your primary residence, it carries a lot of emotional weight. Today we are going to talk about the logic and feelings in the deal process. We are going to look the science first and then art.
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Negotiation, it’s such a combination of art and science. We negotiate every day, but it’s never easy to do it well. It’s particularly hard in real estate, because home purchases are big purchases. If it’s your primary residence, it carries a lot of emotional weight. Today we are going to talk about the logic and feelings in the deal process. We are going to look the science first and then art.