How to niche down your business—Discover strategies for refining business focus and growth with our guide on how to niche down your business.

How to niche down your business? As we’ve discussed many times before on Onward Nation, taking steps to niche down your business and focus on a specific audience — rather than limiting your opportunities as you might expect — opens new doors by helping you plant your flag of authority and becoming a trusted expert within your niche. It allows you to differentiate your business and to compete on value rather than joining the race to the bottom on price. And in this week’s episode of Onward Nation, you’ll hear a perfect example of how tight focus and a dedication to serving a niche can become powerful fuel for your business.

Parker Stevenson is co-owner and Chief Business Officer at Evolved Finance, a bookkeeping firm specializing in helping online coaches, course creators, influencers, and thought leaders to make better business decisions based on solid financial data. This decision to narrowly focus on thought leaders didn’t come lightly, but doing so has made a profound impact on the business and its growth.

What you’ll learn in this episode is about how to niche down your business: 

• How Parker’s unique career path and experiences led to his role at Evolved Finance, and why taking the leap was one of the best decisions Parker ever made
• Why Evolved chose to niche down and focus on serving the financial services needs of thought leaders, and how that focus has led to their busiest year ever
• Parker will teach us how to niche down your business for refining business focus.
• How working with thought leaders, coaches and influencers differs from working with other types of business professionals
• How Evolved has been able niche down and streamline their efforts on their clients’ behalf to “do less but charge more”
• How Evolved will reconcile over $100 million in revenue in the thought leadership space by the end of 2020, demonstrating the value of their decision to niche down
• How the majority of Evolved’s clients are having booming years in spite of the global pandemic, and why focusing on this niche has helped Evolved grow even during the crisis
• Parker shares a case study of how Evolved was able to help a client niche down and become more operationally efficient, and why it made a powerful impact on her business
• Why almost every one of Evolved’s clients have found benefits from their efforts to niche down, regardless of their business size
• Why building out processes and systems and standardizing procedures is the key to maximizing the benefits of niching down

Resources:

• Learn more about how to niche down your business, and you can find Parker here.
• Enhance your understanding of how to niche down your business by tuning in to this podcast with Christopher Lochhead
• LinkedIn: www.linkedin.com/in/parkerstevenson/
• LinkedIn: www.linkedin.com/company/evolved-finance/
• Facebook: www.facebook.com/groups/evolvedfinance
• Twitter: @evolvedfinance

Additional Resources:

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/