If the traditional marketing chatter around selecting a target audience and finding your niche don’t resonate with you, you are NOT alone! Have you ever begrudgingly created an Ideal Customer Avatar or ICA even though you knew it felt wrong? Or hated that it only represented a small fraction of the audience you’ll serve?

Your human design can tell you a lot about who you are best designed to serve.  and chances are, it doesn’t have much to do with that ICA worksheet you filled out once upon a time. Crafting a target audience through the lens of your human design type will give you an entirely new perspective on this critical aspect of your marketing strategy.

In this episode, you’ll learn:

• Why I believe in nicheing your business (it’s not what you think!)
• A new way to define your niche that doesn’t require creating an Ideal Customer Avatar (hint: it involves an element of your human design)
• How to use your energetic strengths to cultivate & connect to your ideal clients

Check out my free workshop series - Human Design Marketing Strategy & Business Alignment. Sign up here: https://www.breekuryk.com/human-design-marketing-strategy

Want to dive deeper into building an intuition-led business using human design & gene keys? Work with Bree: https://www.breekuryk.com/work-with-me

Get the visual version of the podcast by subscribing to my YouTube channel: https://www.youtube.com/c/BreeKuryk