Death to the Corporate Video

How to NOT be funny

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Key Takeaways
  • Originality over “safe jokes.” Recycled humor feels stale and won’t get shared.
  • Take risks to stand out. Uncertainty is a part of creativity—lean into it for bigger payoffs.
  • Avoid forced funny faces and clichés. True comedic impact comes from authenticity and fresh perspectives.
  • Embrace your doubt. Sometimes, your biggest second guess might be the thing that resonates most with an audience.
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Death to the Corporate VideoBy Guy Bauer
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