Derek and Ashkahn give the low down on pitching memberships to customers. A lot of float center owners don't want to come off as pushy sales people after people get out of their floats. 

Ashkahn sympathizes with this a lot, since that's exactly how he felt when he first started selling memberships for Float On. He and Derek suggest a perspective shift on the idea of memberships, as lots of customers end up being appreciative of the opportunity, and don't feel like they're being overly pitched to.