Today we'll hear from Brian Tully, Chief Revenue Officer at Goldcast. Goldcast is a platform for enterprises to conduct meaningful and measurable digital events. Goldcast provides strong tools/dashboards for you, the marketer, to measure the ROI of the event and get strong lead qualification insights. Brian’s specialty is quickly growing SaaS companies year over year. 

In this episode, Brian explains how to build a solid RevOps strategy and how to gather actionable data. He also describes how to expand enterprise, mid-market companies internationally.

Guest Bio:

Brian is a senior technology executive with 20 years of experience in Go To Market strategy, B2B Implementation, Sales, Operations, and Marketing at Startups and Fortune 500 technology companies. His specialty is rapidly growing SaaS companies 50%+ Year over Year.

Guest Quote:

“Don't go bankrupt expanding internationally. First of all, you need to have a base to know what works first. Full stop. You need to have the US and find a niche, find a persona, find an industry, find a problem that you solve better than anyone else. You're like, yes, this is working. Cuz if you don't have that yet and you think you're gonna solve it by going international, that's probably like getting married to solve the bickering that you have.”

Time Stamps:

**(01:12) Brian’s role at Goldcast

**(03:18) Brian’s RevOps strategy

**(06:52) What makes a horrible client experience

**(16:40) How to know your plan is working

**(20:18) Expanding internationally without going bankrupt

**(24:08) RevOops

**(28:58) What metrics matter

**(38:04) Quick hits

Sponsor:

Rise of RevOps is brought to you by Qualified. Qualified’s Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com. 

Links:

• Connect with Brian Tully on LinkedIn
• Connect with Ian Faison on Linkedin
• Check out the GoldCast Website