How to Actually Start a Business

How To Offer Services People Will Pay For


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EPISODE SUMMARY

You don’t need to be an expert—or have a fancy certification—to start freelancing. You need clarity about what people will pay you for, what you can confidently deliver, and how to explain your offer in a way that makes people say, “I need that.” In this episode, I’ll walk you through a simple, actionable process to identify and package your skills into real offers that get results, even if you’ve never been paid.

Whether you're just opening your laptop for the first time as a business owner or you're stuck trying to clarify what you do, this episode is your step-by-step starting point.

WHAT YOU’LL LEARN
  • Map your marketable skills using a simple 3-column system—even if you’ve never freelanced before
  • Turn your skill list into a clear offer that focuses on outcomes, not just tasks
  • Write a one-sentence value pitch that makes your offer sound like a solution, not a to-do list
  • Build credibility from day one by creating portfolio proof (even without paying clients)
  • Avoid beginner mistakes by packaging your services with confidence and clarity


CHAPTERS
  • 00:00 – Starting Your Freelance Journey
  • 08:02 – Mapping Skills and Crafting Offers


Free Resource

Download my guide: "5 Signs Your Business is Stuck—and How to Move Forward"


Get More Help

Subscribe to my Substack for more deep dives and tools:

LearningResourcesOnline.substack.com

Explore my other Substack publications:

  • Homeschooling Help: DecisionTreeLearning.substack.com
  • Writing & Publishing: WritingCareerCoach.substack.com
  • Work-Life Balance for Entrepreneurs: BuildingTheBalancedLife.substack.com


Connect with Me

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How to Actually Start a BusinessBy Tiffany Colter