What's Hot In Digital

How to Optimise Meta Ads Under Andromeda


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In Part 3 of our Andromeda series, we dive into what’s working right now when it comes to Meta Ads performance.

Thom shares results from a $60K+ monthly ad account that has completely removed remarketing campaigns and is seeing a 59% drop in new customer acquisition cost.

We break down:
 - The shift to single campaign structures
 - How to optimise when every ad is part of the funnel
 - What to do with underperforming ads
 - How smaller brands can make changes without a full production budget

If you’re still running your Meta Ads the old way, this is your signal to rethink your approach.

You don’t need more tweaks. You need better creative and a system to test it.

📌 Watch Part 1: What Meta’s Andromeda Update Means for Marketers
📌 Watch Part 2: The 10 Creative Buckets You Need to Be Filling

Brought to you by WHD, the digital agency for ambitious brands chasing rapid growth.

Learn more at https://whd.au/learn

James Walker – Managing Director at WHD
Thom Riley – Senior Paid Social Specialist at WHD

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What's Hot In DigitalBy James Walker