Shanik Patel (@Grammarly) is the Head of Acquisition at Grammarly. Grammarly helps you write mistake-free on Gmail, Facebook, Twitter, LinkedIn, and nearly anywhere else you write on the web.

In this episode, Shanik talks about four years work of acquisition campaigns using channels like Search, Display, Facebook, Affiliate, YouTube, Sponsored Content, and TV. In each case, he had to do it with a strict focus on ROI and making data driven feedback loops to make the best decisions. Grammarly was a bootstrapped startup until recently so Shanik has seen ad spend grow from a few hundred thousand dollars per month to several million dollars per month, while maintaining the same level of profitability.

Email – [email protected]

The post How to Optimize Lead Acquisition – Shanik Patel appeared first on Scott King.