Tim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results.

By applying more than 20 years of experience merging behavioral psychology and technology seamlessly, Tim has unlocked rapid and dramatic growth for global brands and award-winning agencies alike.

Tim is a speaker, author, and thought leader who has contributed to AdWeek, Forbes, MarTech, TechCrunch, and dozens of other marketing outlets. He is also a member of the American Marketing Association, the Society for the Advancement of Consulting, and was inducted into the Million Dollar Consulting Hall of Fame.

In this episode, he shares how we can optimize marketing frameworks to attract more customers and drive growth. Insights he shares include:

• What do you mean by "marketing inside out" and missing out on the fundamentals of marketing
• The key components to a marketing framework that most businesses overlook
• Are marketing best practices worth striving for or are there better ways to approach the problem of addressing problems in marketing
• What does this marketing framework look like
• Book of knowledge - what is it and why develop it
• How best to balance strategy and a marketing framework
• How to pick the right marketing framework for your business
• Why you shouldn't invest in best practices and what to invest in instead
• What data to collect to create remarkable customer experiences
• Why invest in building out a test-driven marketing framework? What is it and what does it look like
• and much much more ...