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How to optimize product feed management at scale on Google & Meta (w/ Nick Handley) | S1, EP5
This episode of the Paid Media Lab podcast featured PPC Expert Nick Handley discussing product feed optimization at scale, how to accurately measure the impact of marketing, and much more.
Nick is the head of Paid Media Performance at performance marketing agency Impression, and has years of experience under his belt working alongside leading brands.
We spoke to Nick about the importance of product feed optimization, and what to do when you initially adopt a product feed that's in a 'less than ideal' condition.
We also discussed Nick's core personalization strategies, vehicle ads on Google, cross-platform integration, and a whole host of important topics that performance marketers need to stay on top of--including:
Timestamps:
00:00 - Intro
02:33 - An overview of Nick’s approach to a case study involving an automotive client
05:08 - First steps when dealing with a large / unorganized product feed
08:12 - What vehicle ads are, and how they differ from general shopping ads
10:10 - Creating personalised feeds for Meta
15:24 - Getting quality first-party information in the automotive industry
17:12 - Why measuring the holistic impact of marketing is so difficult in 2025 and beyond
20:07 - Using incrementality & uplift tests to measure impact
22:24 - Nick’s key advice for performance marketers & the importance of feed quality
25:16 - Final thoughts / outro
Prefer watching over listening? Subscribe to Lunio's YouTube channel to get full-length video episodes:
https://www.youtube.com/@lunio_ai
Get more free PPC tools, webinars, and resources at:
https://www.lunio.ai/resource-library
View all episodes
By LunioThis episode of the Paid Media Lab podcast featured PPC Expert Nick Handley discussing product feed optimization at scale, how to accurately measure the impact of marketing, and much more.
Nick is the head of Paid Media Performance at performance marketing agency Impression, and has years of experience under his belt working alongside leading brands.
We spoke to Nick about the importance of product feed optimization, and what to do when you initially adopt a product feed that's in a 'less than ideal' condition.
We also discussed Nick's core personalization strategies, vehicle ads on Google, cross-platform integration, and a whole host of important topics that performance marketers need to stay on top of--including:
Timestamps:
00:00 - Intro
02:33 - An overview of Nick’s approach to a case study involving an automotive client
05:08 - First steps when dealing with a large / unorganized product feed
08:12 - What vehicle ads are, and how they differ from general shopping ads
10:10 - Creating personalised feeds for Meta
15:24 - Getting quality first-party information in the automotive industry
17:12 - Why measuring the holistic impact of marketing is so difficult in 2025 and beyond
20:07 - Using incrementality & uplift tests to measure impact
22:24 - Nick’s key advice for performance marketers & the importance of feed quality
25:16 - Final thoughts / outro
Prefer watching over listening? Subscribe to Lunio's YouTube channel to get full-length video episodes:
https://www.youtube.com/@lunio_ai
Get more free PPC tools, webinars, and resources at:
https://www.lunio.ai/resource-library