Ready to start planning your campaign? Grab our GiveNOLA Day Playbook Worksheet and map out your strategy, messaging, and donor outreach before the big day.

Download the worksheet: comfystone.com/givenoladayplaybook

The Missions Bayou GiveNOLA Day Series is a special set of conversations designed to help nonprofits make the most of one of the biggest giving days in New Orleans. Hosted by Maya McGee, the series brings together nonprofit leaders, fundraising experts, and communications professionals to share practical strategies for planning, messaging, and engaging donors.

Through these conversations, we explore how organizations can prepare for GiveNOLA Day, tell stronger stories about their impact, and build lasting relationships with supporters. The goal is to give nonprofit teams the tools, insights, and inspiration they need to turn a single day of giving into year-round community support.

Rachel Swann is a Senior Program Officer at the Greater New Orleans Foundation, joined by Diana Turner, Co-Director of Be Loud Studios, and Meagan Moreland, Senior Communications Strategist at Gambel Communications. In Episode 2, we break down how nonprofits can build a strong GiveNOLA Day profile that clearly communicates their mission and inspires donors to take action. The conversation covers updates to the GiveNOLA Day platform, how organizations should structure their profiles, and the importance of clearly explaining the impact donations will make.

We also explore how strong visuals, concise messaging, and thoughtful storytelling can help nonprofits connect with donors in just a few seconds. Rachel, Diana, and Meagan share practical tips on choosing the right photos and videos, setting donation tiers that show real impact, and crafting messaging that quickly answers the question every donor has: “What does this organization do and why should I support it?” This conversation offers clear guidance for any nonprofit preparing for GiveNOLA Day and looking to turn their profile into a powerful fundraising tool.

Missions Bayou is presented by Comfy Stone, a New Orleans-based video production agency that helps organizations amplify their impact through mission-driven storytelling. From fundraising videos and social media content to full-scale podcast production, Comfy Stone makes it easy for organizations to share their stories in a way that resonates.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/