In this episode, we provide an overview of the impact Google’s AI advancements have had on SEO and organic traffic. It explains how the integration of AI, specifically Search Generative Experience (SGE), has changed the way users interact with search results, leading to a decline in organic traffic for some websites. The article then explores actionable steps for SEO professionals to adapt their strategies to the changing landscape, including how to optimize content for AI-driven summaries and improve user experience. It also examines how to leverage schema markup, build brand reputation, and monitor algorithm updates to maintain strong SEO performance in this new era of AI-powered search.