Reviews matter. You are no longer the only one responsible for your brand message – it’s also in the hands of consumers, specifically your customers. Gone are the days of scanning the Yellow Pages and calling the first 5 numbers that jump out at you. Consumers start with a Google search, or they ask for friend referrals directly on Facebook. Then they search for your business online, and while they’ll review your website they’ll also read your business reviews on Google, Angie’s List, and Yelp. Their opinions matter, it’s time to listen.

Corey Dane, Director of Business Outreach at Yelp, shares tips and tricks for optimizing your free Yelp business page to best reach your target; managing your reviews as a business owner.

- How to claim and update information on your Yelp business page

- The value of updating your profile with relevant content and seasonal offers

- Making reviews a priority and how to respond as a business owner