This episode is a continuation of the awesome discussion from episode 14. We discuss how consumer brands can organize and manage data to unlock value.

Adam and Ben examine and share examples of ways to utilize data to attract, build better relationships, and share worth with consumers.

1) Acquisition 2) Use data to understand & reward customers 3) Operations 4) Use data to better plan for future 5) Using data to generate customer insight.

Adam and Ben also examine what brands need to do to leverage data using one of the 5 purposes. They explore one type of data acquisition to explain and provide details of how to accurately utilize that opportunity to assist with removing friction, product development, inventory planning, customer service, and more.

Adam and Ben then stress the importance of having a team to effectively focus and implement strategies for all 5 opportunities in order to gather, examine, and process data to create more engaging content to attract and retain customers. They strongly believe that following these processes and systems is a stepping stone to growing your business. Tune in to hear and learn more!