The Agile Entrepreneurship Podcast

How To Organize Your Business, Home, and Life With Melisa Celikel – AEP #24


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Guest: ​​​Melisa Celikel

​Company / Business name: ​​​​​​ ​​​Make SHT Happen LLC


















Melisa Celikel is the founder and CEO of a business and a business organization consultant of Let's get you organized. She has helped over 250 clients create amazing transformations in their homes, lives and businesses.Show Notes:01:42 minute mark:Agile entrepreneur takeaway: Start somewhere but the most important thing is to start a business. You can evolve later.Melisa shares her background and how she worked with Fortune 100/200/500 companies in Bio-pharma industry for HR/Sales/Recruiting. She decided to start her own business journey and started with home organization which evolved into online courses and later expanded into business organization.03:33 minute mark:Agile entrepreneur takeaway: Focus on your strengths. What may be a disorder may actually be a talent.Melisa stalks about focusing on one’s strengths and not their weaknesses to find out what they should do. In Melisa’s case, she was diagnosed to have Obsessive Compulsive Disorder (OCD) and decided to monetize that talent and started a home organization company.05:04 minute mark:Agile entrepreneur takeaway: You don’t need a fancy website to get your first customer. Start somewhere and expand.Melisa talks about how she had put together a web site over a weekend, launched her social media profiles and was in business in few days. She advertised on Craigslist and got her first customer within a month. She used Yelp, Craigslist, Instagram, and Facebook to build her customer pipeline. 11:22 minute mark:Agile entrepreneur takeaway: Action trumps fear So Act.Melisa shares her experience of working with various entrepreneurs and individuals and the key characteristics that she believes are important for success. (1) Avoid analysis paralysis. (2) Action trumps fear so act (3) Perfectionism leads to paralysis so don’t try to be perfect.13:53 minute mark:Agile entrepreneur takeaway: Productized service is the holy grail. Find ways to productize your services.Melisa talks about how she adjusted her business model to make it a more productized service business. She hired organizers and trained them to manage the home organization business. Instead she focused on training and coaching to make it a productized service business. This way she can work from anywhere and enjoy the passive income stream.18:16 minute mark:Agile entrepreneur takeaway: Focus on yourself and the path you believe is the right for you.Melisa talks about how she had to work hard to break the expectations that her parents had for her and she had to work hard to quiet the doubters and prove to them that the path she has taken with home organization and later the business organization is the right path for her. She also talks about hiring outside help sooner in her journey.22:19 minute mark:Agile entrepreneur takeaway: Start somewhere but the most important thing is to start a business.
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The Agile Entrepreneurship PodcastBy Ramesh Dontha

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