In sales, the worst thing you can hear your customer or prospect say isn’t “no.”

 

It’s something like ‘leave this with me’” or “I need to think about it.”

 

It’s a true horror for any professional sales person. We’ve all been there.

 

We prospect, qualify, make some kind of proposal, then our prospect or economic buyer says those words: ‘I’ll think about it.’

 

After all that effort!

 

Today’s guest, Matt Dixon, author of one of the best selling sales books of all time, The Challenger Sale.

 

Matt’s going to share some revolutionary insights from his new book The Jolt Effect which comes out in September.

 

What was the motivation to write the book?

What can salespeople do to make prospects decide?

What can you do to reduce your prospects fear of failure?

 

Check it out now!