Patrick Muto and Sam Weeks founded Fat Ergos in 2016, and they have captured a large audience of rowers through their use of humorous memes and rowing jokes on social media. They balance this endeavor with their normal demanding jobs and attend regattas and produce gear for their fans.

On this episode:

• Hear how Patrick reacted to his 50,000 subscriber Instagram account getting shut down in 2019.
• Discover how to make having fun profitable.
• Find the key to posting a lot of social content without draining your audience.
• Learn the importance of getting yourself above entry level.

Tweetable Quotes:

• “You want to make a casual fan a serious fan.” – Patrick Muto
• “Be willing to rock the boat in some way.” – Hans Struzyna
• “If you don’t have an opinion then why would anyone follow you?” – Patrick Muto

Patrick Muto

Youtube: https://www.youtube.com/user/taturz24

Instagram: https://www.instagram.com/fatergosllc/

https://www.instagram.com/therealmuto/

Schedule a free 15 minute call with Hans here:

https://calendly.com/h-struzyna/15min

For more information about Hans Struzyna and Another Way to Play, visit:

anotherwaytoplaypodcast.com

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