Hey, everybody, what's up? It's Christopher Small with Building a Law Firm. As always, back here today to talk to you about some strategies, tips, tricks, whatever. Whatever comes up, whatever I can think of to help you get more clients, right? Live a better life generally.

And today, we're talking about how to overcome the fear of creating videos.

But before we do that, I wanted to tell you about a President's Day sale that I'm doing. I didn't even plan on doing this. I saw somebody else do it and I thought, "What the hell? I'm going to do it too." So today, if you want to join the back room, not only do you get the free week, as one usually does, but you also get, you can join for half price. It's actually technically 52% off, so buildingalawfirm.com/go. Go check it out and learn all about it. If you don't, that's fine. We'll talk about how to overcome the fear of making videos.

And believe it or not, although I make a ton of videos and I made a ton of videos over the span of my law firm owner career, I used to get really nervous making videos. I used to sort of plan them all out and script them and edit them heavily and think about them a lot and now I don't, if you could tell I kind of just wing it.

But I know what that fear feels like. I felt it, I've been there and I have overcome it. So I wanted to talk about a couple of strategies that I have sort of implemented with myself to overcome this. Some strategies that I've implemented with others, other law firm owners just like you to help them overcome it and sort of do whatever I can push you to overcome this fear that you might have.

The reason this is important, by the way, is because this is such a great way to get new clients. It's a way that you can build trust, build rapport, build a bond, show people who you are. It is the way of the future as they say, but it really it is and what's cool about doing it if you are a law firm owner is there are so few people doing it and so few people doing it this way where they literally just turn the camera and talk to it. That you have the opportunity to really gain a large market share really quickly and do some good and make some money, help some people do all that kind of stuff, and have some fun along the way.

Okay, so let's talk about a couple of different strategies to overcome that fear of making these videos. Okay.

Step one is to not overthink it and just hit the record button. Okay.

You don't necessarily have to go on live right away. I didn't go on live right away mostly because doing these live didn't really even exist. When I started my first video, I went all the way back, was 2013, was the first video that I could find like up on YouTube. I may have made some before that. I'm sure I did, but that was the earliest I can find. I don't think you could even go on live at that time, but if you can't then that's fine. Just set your camera up just like this, hit the record button and just talk. And when you do that practice as if you only get one take, there's no stopping and starting over. There's no practicing to get it just right. If you mess up, practice transitioning out of that, because sometimes that will happen.

I can tell you, for example, I've been here doing these videos like this. I'm going along, chatting away and do my thing and boom, somebody comes up to the door and I'm like, "Oh, shoot, what do I do?" And I look over the door and I look at you and I look over at the door and I look at you. And I try to shoo them away, and they leave, and then I got to get back in here and I got to act like I'm normal. I've got to pick up the pace where I left it off. That can be hard to do, but if you practice, you can get decent at it, you can work through those transitions where you lose your train of thought. You'll get over trying to be perfect all the time and then the magic w...