This week’s episode is a continuation of talking about foundational business topics. Last week, we talked about defining your niche. On today’s show, we’re focusing on the next step which is putting together a singular core offer that will actually sell.

Packaging and pricing services are at the top of the list of challenges that creative entrepreneurs experience when getting started in business. They get stuck and approach the topic the wrong way by organizing and packaging services for some idea of affordability. 

But making your service smaller and cheaper doesn’t make it easier to sell. In order to have a profitable business, you need to be thinking about how to make your service packages bigger. 

I’m here to give you three principles to help you create a service package that is seamless and easy and effortless to sell to your ideal client because it’s so appealing:

• Position yourself as a specialist in helping a certain type of person.
• Focus on the outcomes and results that people will experience when they work with you.
• Consider how you can create value instead of minimizing the price.

Links

Get on the waitlist and avail of the Business From Scratch presale by emailing [email protected] or sending a DM on Instagram.

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