What happens when employee advocacy moves beyond “posting on LinkedIn” and into creating full-blown branded content? Should those employees be paid like influencers?

In this episode of Workfluencer, employment lawyer and creator Heather Bussing joins Rhona to explore how companies can compensate employee-creators fairly and compliantly.

We dig into:

Why paying employees for branded content builds trust and authenticity

How to classify and compensate employee-creators without missteps

Overtime, equity, and ownership issues every HR team should consider

Lessons from influencer contracts employees can adapt

How HR and marketing can protect employees and unlock brand value

If you’re an HR leader, TA pro, employer brand manager, or corporate content creator, this episode will help you champion employee advocacy programs the right way.

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Workfluencer, employee advocacy programs, employee ambassadors, employee generated content, EGC, paying employees for content, HR compliance, influencer contracts, content ownership law, work for hire, internal influencer program, Heather Bussing interview

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