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How to Pay Employee Content Creators Fairly with Cynthia Abbott-Kerr
Your employees may be your best influencers—but how do you pay them fairly when they start creating content for your brand?
In this episode I sit down with compensation strategist Cynthia Abbott-Kerr, founder of WellPay.ai, to explore how companies can design clear, simple, and fair systems to reward employee content creators. From commission structures and affiliate links to ownership rights and tax considerations,
Cynthia shares practical strategies for building employee-creator programs that actually work.
If you’ve ever wondered whether to pay per post, add stipends, or build commissions tied to store performance, this conversation is your roadmap.
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💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498
🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
employee content creators, employee advocacy, employee-generated content, fair compensation, creator pay, commission structures, affiliate links, WellPay, Cynthia Abbott-Kerr, Workfluencer podcast, workfluencer, EGC
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By Rhona Pierce: Talent Attraction & Content Strategist & Purple Acorn
5
44 ratings
Your employees may be your best influencers—but how do you pay them fairly when they start creating content for your brand?
In this episode I sit down with compensation strategist Cynthia Abbott-Kerr, founder of WellPay.ai, to explore how companies can design clear, simple, and fair systems to reward employee content creators. From commission structures and affiliate links to ownership rights and tax considerations,
Cynthia shares practical strategies for building employee-creator programs that actually work.
If you’ve ever wondered whether to pay per post, add stipends, or build commissions tied to store performance, this conversation is your roadmap.
RESOURCES MENTIONED
CONNECT WITH US:
⭐️⭐️⭐️⭐️⭐️ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️
💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498
🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
employee content creators, employee advocacy, employee-generated content, fair compensation, creator pay, commission structures, affiliate links, WellPay, Cynthia Abbott-Kerr, Workfluencer podcast, workfluencer, EGC
Learn more about your ad choices. Visit megaphone.fm/adchoices