In this episode, we delve into the crucial topic of when to run ads ahead of your busy season. Whether your business experiences peak demand during the holidays, the end of the year, or the summer, timing your advertising campaigns strategically can make a significant difference. We explore the importance of starting ads well in advance, at least three months before the season begins, to allow for testing, optimization, and building a robust sales funnel. By understanding the right timing and implementing effective strategies, you can maximize the impact of your ads and achieve better results for your business.