You put in the hours, pouring over every detail of the design. Edit the video to 60 seconds exactly.

Make perfectly sure you nail the aesthetic.

Hit publish.

And the damn thing flatlines.

One of the most frustrating lessons about content is that your audience doesn't care about any of the work *you* put into the project. And while that can be quite a humbling lesson to learn – can it also be freeing?

We should obsess about getting things right, but so often we obsess over the wrong things.

In this episode, we talk about the frustration of when your work goes unappreciated and how we can put our effort into the details that actually matter to the people you're trying to reach.

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Mentioned in this episode

Our most popular Reel The most direct path, campus quad illustration

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