Eric Melchor is the Personalization Ambassador at Optimonk, helping brands build personalized experiences.

Optimonk helps eCommerce brands improve the end-to-end shopping experience and build customer lifetime value with personalization.

Personalization has a direct tie to increased revenue and increased sales. Customers want to receive personalized experiences, yet marketers struggle to deliver on the promise of a personalized shopping experience.

Eric is deep in the personalization of eCommerce marketing strategies, and shares how brands can increase their opt in rate, implement a personalization strategy, and plan for the changing marketing landscape in light of consumer privacy restrictions.