The Art of Giving a F*ck

How to personalize? The most effective components of a personalized message.


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Today's topic: the main components of a personalized message.

Here's what I touch on in this episode:


  • how versatile personalization as a method really is,
  • a quick note about why you better be active on Linkedin,
  • what does a personalized Linkedin connection request look like,
  • the basics of introducing yourself in the first interaction,
  • why does your occupation need to be relevant to your prospect,
  • component #1 or what you and your prospect have in common,
  • Chris Voss, his book and the quote about the similarity principle,
  • component #2 or finding what matters to your prospect,
  • what to talk about with your prospect and how to approach it,
  • component #3 or bringing value to your current and potential clients,
  • bits of wisdom about what it takes to personalize and how it affects trust


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The theme song of my podcast is called "Тема Прошлого Лета" by Tequillajazzz, used with permission.

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Visit the official website of "The Art of Giving a F*ck"!


If you have any questions or comments for me, reach out via Linkedin or e-mail [email protected].


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The Art of Giving a F*ckBy Sophia Hroom