In this episode, we had a conversation with Nihad Memić, Managing Director Benelux at Woolman. 

Our CEO Koen Verstrepen and Nihad deep dive into personalization and Shopify, digging into other topics like:

 

> User experience versus conversion. What’s more important: Customer Acquisition Cost or their Life Time Value?

> How personalized websites feel for the consumer

> Trusting AI: What part of the data is relevant right now. 

> How Netflix had a moment of failure with personalization