Brilliant researchers are often the worst communicators. Not because of what they have to say, but because they lead with logic in a world that feels first and reasons second.

Every day we face an important choice: be right, or make a difference. Most people working in policy and academia focus too much on one, to their detriment.

If you have a great idea that’s struggling to catch momentum, this episode is for you.

About This Episode’s Guest

Josh Bandoch has spent his career in the places where ideas meet resistance — academia, government, policy advocacy, speechwriting, and fundraising. As a persuasion expert and policy advocate working across ideological lines in Illinois, he has tested these methods where the stakes are real, and to audiences who rarely agree with him.

His new book, How to Get What You Want: Mastering the Art and Science of Persuasion, draws on over a decade of research and real-world practice to tackle a problem hiding in plain sight: brilliant people with important ideas who can’t get anyone to listen.

In this conversation, Josh breaks down the science behind why logic alone fails and shares a practical, actionable framework for persuading anyone across the political spectrum.

What You’ll Take Away

* Why leading with data and logic is actually illogical, and what neuroscience says you should do instead

* How to frame the same idea differently for a conservative, a progressive, and a libertarian audience without being inauthentic

* Why the winning mindset destroys long-term relationships

* The single most powerful question you can ask anyone to unlock what’s really stopping them

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fromideastoinnovation.substack.com