Whether you've got a small-batch whiskey or a snazzy Italian wine that you're ready to share, the right visuals can make or break a brand's connection with its audience. In this episode of Frame the Flavor, we're breaking down one of the most common questions I get from brands and photographers alike: Should I use lifestyle photography or still shots for product photography?

Spoiler alert: the answer isn't one-size-fits-all.

I'm diving into what each style brings to the table—and which one actually performs better depending on your brand goals, audience, and where you're showing up online. From romantic vineyard scenes that feel like they're straight out of a movie to moody bar moments, polished product close-ups on a clean background, or something with a little more flair, this episode gets into the details on how to use visual storytelling as a strategic tool for brands.

The Key Takeaways:

• The primary differences between lifestyle vs. still life product photography

• When to use each photo style based on your audience and brand values

• Why mixing both styles might be the most powerful approach for your brand

• Photography tips for keeping your visuals on-brand and conversion-driven

Whether you're curating your next photoshoot or building a new website, this episode will help you frame your bottles—and your brand—in a way that sells and tells a story. Which is kind of the whole point, right?

Connect With Me:

www.gretchenreese.com

@gretchen_reese

@frametheflavorpodcast

www.frametheflavor.com