Social media can't be the only place where you post your content. Social media is a great tool but you do not own the content that you post. At any given moment your content can be blocked, restricted, or disappear altogether. You need to house your content on platforms that you own. Platforms such as websites, podcasts, or YouTube will help protect your content.

In today's episode, we discuss all the reasons why building your brand or business on a foundational platform is beneficial. We also share how we repurpose the content we create and market that content across multiple social media platforms.

Points Worth Listening To:

• The three major foundational platforms. (1:44)
• "Pinterest is a great way to bring traffic to all of your other platforms." (3:06)
• Being consistent with your platforms. (4:57)
• Instagram is a marketing tool. (17:44)
• Being strategic about where you're showing. (26:54)
• Tips on how to pick a platform. (29:31)

Links mentioned in this episode:

• Pitch Pro Academy

Final Thoughts:

• Don't forget to like, review, and subscribe to the podcast.
• Follow us on Instagram @theorangecollab.
• Join The Orange Collab Community on Facebook
• Connect with us online at www.theorangecollab.com