If you're a creative professional, be it a photographer, filmmaker, designer, or freelancer, aiming to maximize your income, understanding the concept of 'niching down' is crucial. Not only will you learn about the benefits of being a specialist but also get a clear roadmap on how to select a niche that's profitable.  Chris looks at the four pillars of the perfect niche: pain point, purchasing power, targetability, and growth potential. Plus, listen to his personal journey in the food and beverage photography industry and how you can mirror his success in your domain. Whether you're just starting out or looking to re-strategize, this episode promises invaluable insights for every creative entrepreneur.

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