How To Pitch a Magazine with Cherlyn Chong #97

In this episode we meet Cherlyn Chong, a comic author and writer for the Huffington Post.   Cherlyn specializes in coaching and helping people through a divorce.  She uses comics as the medium to share her advice and wisdom.

But today we’re focusing on sales!   Specifically how to pitch a magazine on an article that you’ve written. Cherlyn’s  goal was to get it published and generate further interest in coaching business. And that’s exactly what she did.

Steps To Pitch a Magazine

* Search articles similar to what you want to post

* Look for an editors name and find their email.  She used the following tools:

* Contentmarketer.io

* sellhack.com

* ninjaoutreach.com

* Twitter

* Facebook

* Send email that ask to read article of quality

* Follow up  – assume they are very busy.  Change the  email titles to “Follow Up1”

* Modify your content to fit their needs and specs

* Get Published!

Content Publishing Advice

* Make sure you’re stuff/content doesn’t “suck”. Quality and value matters.  Be unique, stand out from the noise. Create only 1 piece of content that really matters.

* When pitching an editor take the attitude your contacting them to help

* Be interested in the editor, read their content, assume rapport

How To Find Cherlyn Chong

Tumblr (also main site): http://www.stepstohappyness.com/

Instagram: https://www.instagram.com/stepstohappyness/

Course: https://heartbreakbuddy.stepstohappyness.com/

Cherlyn Chong’s Emails

Subject: Have a minute? You might find this interesting

Hi [Editor Name],

Happy Tuesday!

I know you probably get a LOT of emails from people looking for your insight, so I’ll keep this really short. I think you might really like it.

My name is Cherlyn, and I noticed that you posted a comic a few days ago about breaking up. You are right, it is very hard to do, and the comic does offer very practical advice in a sweet way.

I recently made a comic about breaking up myself, except that it’s from the POV of the other person being broken up with, titled “This is a Stupidly Happy Comic About the Very Real Pain of Heartbreak.”

Since I posted it to my Tumblr a week ago, it has amassed 12,000 views and so many comments from people about how it has helped them.

It has been incredibly humbling.

Screen shot below:

[Google Analytics]

Would love to share it with you if you are interested… do you mind if I sent you a link?

Cheers,

Cherlyn

———————————————————————————————

She didn’t reply, so I followed up with this email:

Subject: Follow Up #1 Re: Have a minute? You might find this interesting

Hi [Editor Name],

5 days ago I sent you an email asking if you would like to have a look at a similar comic I made to the one you posted about regarding a breakup.

I was just wondering if you are still interested in having a look? My comic has since amassed 14,