In this episode of Go Beyond by Brandience, VP & Executive Creative Director Tim Hogan joins host Brian McHale to break down what really determines whether creative ideas get approved or shut down in the pitch room.

Drawing from decades of agency experience, Tim explains why great creative doesn’t win on taste alone. From the importance of preparation and creative briefs to framing ideas around objectives, emotion, and audience perspective, this conversation unpacks how insight, execution, and influence work together to move ideas forward.

You’ll learn how to set the room early, avoid common pitching pitfalls, present multiple ideas without overwhelming stakeholders, and defend creative work without becoming defensive. Tim also shares how emerging tools like AI‑driven research and emotion analysis can give teams stronger support, clearer direction, and more confidence heading into pivotal conversations.

This is a must‑listen for creative leaders, marketers, brand teams, and agency partners who want their ideas to resonate, earn buy‑in, and ultimately perform.

In This Episode

• Why pitching ideas can be hard
• How creative briefs and clear objectives create a defensible pitching position
• The difference between pitching based on personal taste versus insight, data, and outcomes
• Why fewer, stronger ideas outperform overwhelming option sets (and why “throw‑away” ideas backfire)
• The role emotion, storytelling, and delivery play in selling ideas
• How active listening and high‑quality client feedback create stronger creative partnerships

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About the Guest

Tim Hogan, VP & Executive Creative Director (Brandience)

Tim Hogan is a creative leader with deep experience developing and pitching ideas for brands across healthcare, retail, food & beverage, and consumer packaged goods. As VP & Executive Creative Director at Brandience, Tim leads creative strategy, execution, and presentation, helping teams translate insight into work that connects emotionally and delivers on business objectives. Known for his clarity, storytelling ability, and practical approach to influence.

🔗 Connect with Us

👉 Follow Brandience on LinkedIn: https://www.linkedin.com/company/brandience

👉 Connect with Go Beyond host, Brian McHale: https://www.linkedin.com/in/bmchale/

👉 Connect with Go Beyond guest, Tim Hogan: https://www.linkedin.com/in/tim-hogan-2947096/

🌐 Visit us: https://brandience.com/

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