In this episode of Digital PR Explained, Britt Klontz chats with freelance travel writer Joni Sweet about the art of pitching irresistible destination stories and the importance of building strong relationships with travel PR professionals. Joni shares her meticulous research process, including how she uses keyword searches and meeting notes to find noteworthy destinations for upcoming features. She also offers valuable advice for PR professionals on crafting compelling pitches and maintaining long-lasting relationships with journalists.