Sign up to save your podcasts
Or
Share How to Pitch Yourself for PR with Gloria Chou
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How to Pitch Yourself for PR with Gloria Chou
In this episode, Melinda Emerson and Gloria Chou dive into unconventional PR methods, teaching listeners how to land significant media opportunities and dispel common PR misconceptions. They delve into Gloria's unique 3-step CPR pitch method, and share tips for crafting newsworthy pitches. The relevancy of press releases in small business and advice for product businesses are also discussed.
Gloria Chou is an award-winning Small Business PR coach and host of the top-rated Small Business PR Podcast. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections, or any PR experience have been featured in Forbes, Business Insider, Crunchbase, and on over 50+ podcasts. Gloria helps early-stage founders "hack their own PR" to go from unknown to being seen, heard, and valued with her proprietary 3-step CPR Pitching Method™— one that’s helped 10,000+ small businesses get over a combined 1 Billion free, organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more. For more information: GLORIACHOUPR.COM
Connect with Gloria Chou:
Website: https://www.gloriachoupr.com
LinkedIn: http://www.linkedin.com/in/gloriaychou
Youtube: https://www.youtube.com/channel/UCgVglV0Ur_nySSGN-AzrLVw
Instagram: http://www.instagram.com/gloriachoupr
Pinterest: https://www.pinterest.com/0q7ny0shiot24zapj9ao5lxragwta5
Get More!
Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you'll never miss an episode!
(0:00) Introduction and Importance of Subscribing to the Podcast
(1:24) Guest Introduction: Gloria Chow on Untraditional PR Methods
(2:26) How to Land Big Media Opportunities and Debunking PR Myths
(5:06) Gloria's 3-Step CPR Method for Pitching
(8:30) Do's and Don'ts of Sending a Pitch to Media
(10:10) Making Your Pitch Newsworthy
(12:06) Introduction to Small Biz Lady University & DIY PR Discussion
(13:10) The Role and Relevance of Press Releases in Small Business
(15:41) Transition to Discussing Product Businesses and Gift Guides
(18:31) Best Business Advice from Gloria Chow
(19:17) Sponsor: SmallBizLady University Coaching Program
(19:35) Closing Remarks and Podcast Mission Statement
View all episodes
By Melinda Emerson
5
1010 ratings
In this episode, Melinda Emerson and Gloria Chou dive into unconventional PR methods, teaching listeners how to land significant media opportunities and dispel common PR misconceptions. They delve into Gloria's unique 3-step CPR pitch method, and share tips for crafting newsworthy pitches. The relevancy of press releases in small business and advice for product businesses are also discussed.
Gloria Chou is an award-winning Small Business PR coach and host of the top-rated Small Business PR Podcast. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections, or any PR experience have been featured in Forbes, Business Insider, Crunchbase, and on over 50+ podcasts. Gloria helps early-stage founders "hack their own PR" to go from unknown to being seen, heard, and valued with her proprietary 3-step CPR Pitching Method™— one that’s helped 10,000+ small businesses get over a combined 1 Billion free, organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more. For more information: GLORIACHOUPR.COM
Connect with Gloria Chou:
Website: https://www.gloriachoupr.com
LinkedIn: http://www.linkedin.com/in/gloriaychou
Youtube: https://www.youtube.com/channel/UCgVglV0Ur_nySSGN-AzrLVw
Instagram: http://www.instagram.com/gloriachoupr
Pinterest: https://www.pinterest.com/0q7ny0shiot24zapj9ao5lxragwta5
Get More!
Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you'll never miss an episode!
(0:00) Introduction and Importance of Subscribing to the Podcast
(1:24) Guest Introduction: Gloria Chow on Untraditional PR Methods
(2:26) How to Land Big Media Opportunities and Debunking PR Myths
(5:06) Gloria's 3-Step CPR Method for Pitching
(8:30) Do's and Don'ts of Sending a Pitch to Media
(10:10) Making Your Pitch Newsworthy
(12:06) Introduction to Small Biz Lady University & DIY PR Discussion
(13:10) The Role and Relevance of Press Releases in Small Business
(15:41) Transition to Discussing Product Businesses and Gift Guides
(18:31) Best Business Advice from Gloria Chow
(19:17) Sponsor: SmallBizLady University Coaching Program
(19:35) Closing Remarks and Podcast Mission Statement