In our third episode, we discuss the key reasons to pivot to a data-driven website.

Our experts talk about adopting a data-driven mindset for website building, key CRO and website optimisation tips, and how any company can get started on this approach regardless of website size or capabilities.

Speakers:

Rob White - Marketing Manager at Axon Garside

Ian Guiver - Managing Director at Axon Garside

Chris Dunkerley - Head of UI/UX at Axon Garside

Key Discussion Points:

[00:02:15] The Role of Website Content in Generating ROI for Businesses

[00:04:37] Discussing Business Approaches to Website Building and ROI with Ian Guiver & Chris Dunkerley

[00:08:56] The Importance of Tracking Website Conversion in B2B Businesses

[00:11:38] Discussing the Importance of Data in Website Development for Manufacturing Industry

[00:14:34] Leveraging Google and Other Tools for Website Development

[00:16:32] Steps to Mobilise a Data-Driven Mindset for Your Website

[00:20:46] Strategies for Conversion Rate Optimisation (CRO) and User Testing

[00:23:20] The Meeting Point between Data-Driven Websites and Business Requirements

[00:25:40] Embracing a Data-Driven Approach for Website Optimisation

[00:31:50] Discussion on Trends and Personalisation in B2B and B2C UX Website

[00:34:30] The Importance of Personalised Experience in B2B Purchasing