Changing the direction of your agency is a tough decision. It’s even tougher to execute.

Pivoting your agency can feel too risky - to its reputation, its people, and its legacy. But many times, a pivot is what the agency needs to survive a rapidly changing creative services market. 

So how do you know if you need to pivot your agency? How can the agency's leadership manage through a full-scale change to their core business? 

In this episode, we talk with Ryan Lewis, President of Bonfire Marketing, about why he made the decision to pivot the agency two years ago. And how they came out stronger by disrupting everything they thought they knew about the marketing business.