Penny Haslam Podcast - How to plan a theme for your business event. Penny unpacks how to plan a theme that makes your business event truly memorable. Whether you’re running a company away day, an all-staff conference or a client gathering, she shares practical advice on creating a theme that connects, inspires and delivers lasting impact.

Drawing on her experience speaking at hundreds of events, Penny reveals the common pitfalls organisers fall into — and how to avoid them. She explains how to define your event’s purpose, explore the factors that influence your theme, and elevate it so it becomes the golden thread running through everything from the keynote to the coffee break.

You’ll hear why great themes don’t just sound clever, they mean something — giving people clarity about why they’re there and what they’ll take away. Penny also shares stories from the stage, including how one company turned “Connect and Learn” into a living, breathing experience that united its community.

Hear all episodes of the Penny Haslam Podcast.