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How to Plan and Execute a Scalable Partner Program w/ Ty Lingley from Unbounce.com
My guest today is Tyrone Lingley, the Director of Partnerships at Unbounce
Ty is responsible for driving revenue growth through product, brand, and distribution partnerships.
Prior to Unbounce, Ty had experience in e-commerce and B2C partnerships while he was responsible for the strategic development and leadership of retail activities, key partnerships, and community programming for Canada’s top-performing e-commerce company SHOES.com.
Ty is also a board member of the Cloud Software Association where he connects and educates partnership professionals in the B2B SaaS space. In a previous life, Ty has been around – at one time even working for the Olympic Games – living in several locations across Europe, Asia, and Australia.
We couldn’t ask for a better representative to discuss a better use case showing how best to plan and execute a partner program launch.
Today Ty is going to answer the Hard questions founders and teams should ask themselves before you go-to-market with a Partner Program, and how Unbounce.com answered these questions while outlining one of the most well-executed partner program rollouts I’ve ever witnessed.
I’d like to start this discussion at the beginning with the genesis, or the ‘why’ of partner programs.
Links:
https://partnerprograms.io/the-story-behind-unbounces-partner-program-with-ty-lingley/
If you enjoyed this episode, you may enjoy the full course on How to Build a Partner Program. Use promo code PODCAST for 50% off >
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By Alex Glenn
5
88 ratings
My guest today is Tyrone Lingley, the Director of Partnerships at Unbounce
Ty is responsible for driving revenue growth through product, brand, and distribution partnerships.
Prior to Unbounce, Ty had experience in e-commerce and B2C partnerships while he was responsible for the strategic development and leadership of retail activities, key partnerships, and community programming for Canada’s top-performing e-commerce company SHOES.com.
Ty is also a board member of the Cloud Software Association where he connects and educates partnership professionals in the B2B SaaS space. In a previous life, Ty has been around – at one time even working for the Olympic Games – living in several locations across Europe, Asia, and Australia.
We couldn’t ask for a better representative to discuss a better use case showing how best to plan and execute a partner program launch.
Today Ty is going to answer the Hard questions founders and teams should ask themselves before you go-to-market with a Partner Program, and how Unbounce.com answered these questions while outlining one of the most well-executed partner program rollouts I’ve ever witnessed.
I’d like to start this discussion at the beginning with the genesis, or the ‘why’ of partner programs.
Links:
https://partnerprograms.io/the-story-behind-unbounces-partner-program-with-ty-lingley/
If you enjoyed this episode, you may enjoy the full course on How to Build a Partner Program. Use promo code PODCAST for 50% off >