Meet Jes Gordon, owner of Jes Gordon/Proper Fun, a New York-based event production and design firm. Listen as she walks us through the initial conversations she has with clients, how she breaks through emotional walls and get them to open up, and how to define specific event goals. She then launches into the event day, sharing how she designs for all five senses, ways to create welcoming event environments, and the importance of designing for digital. She then shares what her postmortem process looks like.