No matter the size of the online store you are launching or preparing to launch, an advertising campaign and budget will fall into your overall marketing plan. But some shop owners get either paralyzed and don’t know where to start or they jump into buying ads with no planning or strategy.

Today I had Marjorie Clayman, a good friend of mine and Director of Marketing, B2B Client Services at Clayman & Associates, join us to chat about how to better prepare yourself for this big step. She has been involved with both small and large businesses over the years helping them to plan and carry out effective advertising strategies via all mediums. If you are at a point where you may  need to reevaluate what you are doing, tune in and listen to some great insights from Marjorie.

You will find a full transcript at the end of this post.

We chatted about:

* Some insights for a store owner who is asking themselves if they are ready to start an ad campaign

* If a single ad can be an entire ad campaign or if it’s more than that

* Where and how to geographically choose to run the campaign

* A few basic guidelines for setting your ad campaign’s budget

* When you can run an ad campaign yourself and when you should bring in the pros

And lastly, I asked Marjorie how she feels about having to register in order to purchase something online.

You may also be interested in listening to: How to Get Started with AdWords for Your Online Store

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Transcript

You can also download a pdf of the full transcript here: BobWP eCommerce Show Epsiode 101 September 11 2017

Bob Dunn: Hey Marjorie, welcome to the show.

Marjorie Clayman: Thank you very much, Bob.

Bob: I know what you do, and I’m sure there are others who know what you do, but there might be a few listeners who are asking, who is Marjorie Clayman? Give us your background in a nutshell.

Meet Marjorie Clayman from Clayman and Associates

Marjorie: I was hoping you would answer that question for me, Bob, when I saw that in the show preview. It’s the ultimate existential question. Who am I, and what do I do?